The meta description is a 159-character short text with space, placed on an HTML web site that describes its content. The metadata description appears below the page's URL in the search results to allow visitors to know what they are doing before they click on it. Below this article we will explain in detail how search engines use these meta descriptions and reasons why you should use them.
Meta tags and meta descriptions are the HTML code bits that are located in the header of your website. These descriptions serve to help search engines better understand the content of your website. The permanent title and page description appears on the search engine in the search results (we will give you some examples later). A very important thing with these titles and meta descriptions are keywords, make sure to include your keywords in your title and page description so your page will rank for those keywords.
Keep in mind: to start ranking some keyword, you need a certain amount of time. When someone searches for a particular keyword, this word is bolded in the meta description of a particular page. So, if you want to rank for a particular keyword, make sure you include that word in the meta description of your site. See example:
This shows why it's very important for a keyword to appear in the title and meta description! Pay special attention to which keyword you want to rank, which keywords are popular and good for search.
If you use a wordpress platform, then this process will be much easier. Meta descriptions are easily added to your site and articles if you run a blog, the best SEO plug-in is Yoast. Access your add-ons via the control panel and just type the Yoast plugin, which does many things and makes it easy to optimize as well as setup. After you install the plugin, go to the changes of any page or article, at the very bottom of the description of the page / article there are options for page title, page description and keyword, you can easily make changes.
If you are not planning to work on meta tags and descriptions, I am sure that people will want something new to hear from you. Keep up to date and follow our news.