If you are not familiar with google analytics, haven't installed it on your website, or have installed it but never look at your data, then this post is for you. Today we can not imagine a website without Google Analytics, and in the following we will explain why you need Google Analytics, how to get it, how to enter your code on website, and how to use it.
Google Analytics is a Google-powered tool that generates detailed statistics and reports about your site. It's a dashboard for your site's statistics. This tool is designed for everyone, but mostly for sellers, as they can have a thorough insight into sales, clicks, visits, etc., but this service is different from the webmaster since the service can provide incredibly valuable insights you never had before.
There are, of course, many additional questions that google analytics can answer you, there are plenty of them and are very useful. Now we'll look at how to get Google Analytics and how to link it to a website.
For starters, you need a gmail account, you surely already have one. If not, you will have to make a new one. Use this gmail account only for the google google analytics, so you could be free to give others access to the analytics, but you don't want someone else to have full control over it.
Big tip: Do not allow someone else to do Google Analytics for you, because you will not have full access and you will always depend on that person.
Opening an account to 'Google Analytics', the most popular tool used by more than 80% of websites, is also represented in our site. To apply, you need a 'Gmail address' beforehand, clicking on the link above select which gmail account will use you to create Google Analytics.
After clicking on the Sign Up button, you will fill out information for your website.
There is no incorrectly filled up information for setting up Google Analytics - these are just some questions about how you want to organize your own websites. If you have more websites, you do not need to create a new account, but you can simply have more than one registered page on one account.
Upon successful registration, on the Google Analytics homepage, you get your tracking ID that you can use with some plugin-on / add-on to WordPress, or to copy the code that needs to be entered in the header.php (find out also How).
This code must be installed on every page of your page, and in order to achieve this, we enter the code in the header of your page. For example, if you have a wordpress webpage, then we will use the editor of your theme * (only if you do not have any precision in the very subject for entering this code). An example of the entered code as from the image below:
After you successfully enter the code to track your web site, you want to configure a small setting on your profile in Google Analytics. This is setting your goals. You can find it by clicking on the Admin link at the top of your Google Analytics and then clicking on Goals under your website's View column.
Goals can help you to solve some important things, for example: if you have a website where you made the lead contact forms, we want to find (or create) a gratuity page that visitors end up after they've sent their contact information. Or, if you have a website where you sell products, you would like to find (or make) a final thank-you note or a confirmation page for visitors after they finish shopping.
You will choose the Custom option, and click for next step...
Name your goal and description that you will easily remember and then proceed further...
You will enter your thank you or confirmation page's URL after the .com of your website in the Destination field and change the drop-down to "Begins with".
If you have some other goals you would like to follow on your web site. You can create up to 20 goals on each web page, be sure that they are very important for your business.
When you begin to get data from Google Analytics, which takes a few seconds after you enter the code on your page, you will have traffic information. After every visit to google analytics, you have more tracking options, site visits, clicks, locations by IP address, and more. If you have multiple pages at the same time, you can follow the analytics of all pages by clicking on the link "all website data" at the top, and select the page for which you want to see the report.
Now it's your time to visit your Google Analytics account and look at the many options available to you, and by then, we'll hear and expect more information from our blog soon. Thank you